CCBot/2.0 (

Get your free “What You Focus on GROWS” e-book by Kim Ades, Founder and President of Frame of Mind Coaching!

Thank you for subscribing!

This is not a valid email address!

Meet Our Team

Each member of the Frame of Mind Coaching Team started out as a client in our 1-on-1 coaching program. They achieved their goals as a result of their own coaching and fell in love with the coaching experience.  They took a year to get trained and learn the Frame of Mind Coaching process in order to become certified FOM Coaches and work with clients to have the same kind of impact that professional coaching had on their own lives.

Learn More

I had been journaling online for almost two years with Frame of Mind Coaching when I finally started the incredible journey of 1-on-1 coaching. My coach is talented and knows when to challenge, when to support, when to question, when to teach and when to move forward. I transformed myself, my past, ... read more

- Amy McGrath

Meet the Team

Kim Ades, M.B.A.


Kim Ades is the President and Founder of Frame of Mind Coaching and JournalEngine™ Software. Author, speaker, entrepreneur, coach and mother of 5, Kim is recognized as one of North America's foremost experts on performance through thought mastery. Using her unique philosophy and quirky coaching style, Kim helps her clients shift their thinking in order to yield extraordinary results. Kim is also a featured speaker for many Entrepreneur and Executive level organizations.

Meet Kim

Allan Friedman, B.A., B.Ed.

Director of Operations, FOM Inc. & JournalEngine™ Software

Allan heads up the Administrative division of FOM Inc. and is dedicated to the support of the FOM Coaching team. He is a Board-Certified teacher and Musical Director and Accompanist in his spare time, and has spent the last two years as a chaperone for the high school delegation of the Holocaust Education program, the March of the Living. He thoroughly enjoys his life as a dad to 5 phenomenal kids and is happily married to the most amazing woman on the planet.

Meet Allan

Kate Hefford, B.Journ.

Communications Coordinator, FOM Inc.

Kate has been the Communications Coordinator for Frame of Mind Coaching since 2015. Aside from being a freelance writer and editor, Kate is also a stickler for proper grammar and a tidy home. With a love for writing and interior decorating, she also loves spending time with friends and family, going on adventures, shopping at IKEA, cooking, pilates and anything Harry Potter related. She lives in Ottawa, Ontario beside the Rideau Canal.

Meet Kate

Hilary Bigel, B.A. Psych

Business Development Manager, FOM Inc.

Hilary is the Business Development Manager for Frame of Mind Coaching. She also owns a professional organizing business, Bigel Organizing, that specializes in decluttering residential and commercial spaces. Hilary lives in Toronto, Ontario with her two kids. She enjoys abstract painting, fitness, organizing, being creative, going to concerts, spending time with friends and napping. She has a B.A. in Psychology, and is self taught in many other things!

Meet Hilary

Meet Our FOM-Certified Coaches

The best way to describe the FOM Coaching team is through the core values that our FOM professional coaches commit to living and breathing on a daily basis.

Dave Gorham

Frame of Mind Coach


Dave has 27 years of real estate experience and is the broker-of-record, sales manager, property management supervisor and a managing member of Realty Solutions. As an investor, rehabber, landlord and sales agent, he has managed large sales teams at several Coldwell Banker offices in New Jersey. He is an excellent coach for any success-oriented individual. He has six tattoos (with 100 more in mind), he rides a motorcycle, drives a 1973 Karmann Ghia and spends his summers in Ocean City.

Meet Dave

Becca Woodring Buttermore


Becca is an optometrist, a business owner and a mother of five in Mars, Pennsylvania. She also volunteers with Mission Vision and VOSH to provide eye care for those in need. As a coach, she works exclusively with highly motivated clients who feel stuck in any area of their lives. She likes spontaneous, unplanned travel, horseback riding and sewing - she even made her own prom gowns, her wedding dress and all seven of her bridesmaids’ dresses!

Meet Becca

Frank Furbacher


Frank is a consultant with Strativity Group, a customer experience consulting firm based in Hackensack, NJ. Prior to this, Frank was the VP of Operations at Lawline, an online education company for lawyers. With his help, Lawline grew from a 3 person start-up to a 25 employee firm with $5 million in revenue. As a coach, he is able to connect with people and reinforce their inherent strengths. He enjoys playing ice hockey and training through CrossFit. He is also the VP of the Manhattanville College Alumni Board.

Meet Frank

Amy Scupham



Amy is passionate about learning and helping others. She is also determined to use the Frame of Mind Coaching thought management principles to bring her golf handicap into the low teens! Amy lives in Kansas City with her beautiful daughter Cassie and keeps herself busy with her 20-year career in investment management, volunteering/sitting on the board of a charitable foundation, traveling, reading, learning about new cultures and searching for ways to stay intellectually challenged.

Meet Amy

Chari Schwartz



Chari lives in downtown Toronto with a beautiful view of the CN tower. She worked as an education mentor for 30 years before becoming a birth doula and coach. She has three beautiful daughters, two son-in-law's, a grandson and a grand pup. She enjoys hiking, travelling, cruises, curling up with a great book and cooking chicken wings and ribs on the BBQ for her family. She and her family get together as often as possible, and her favorite moments are when they are all at the same place at the same time.

Meet Chari

Our Core Values

Most companies sit around in a room and figure out what they want their core values to be, and then they come up with a series of strategies to try to make those values come to life. At Frame of Mind Coaching, our list of 5 core values emerged from an exercise that examined not how we want to be, but how we naturally operate with our coaching clients individually, and as a coaching team. Here are the words we found to describe those values...

Frame of Mind’s Coaching Values

PERSONAL DEVELOPMENT- As FOM Coaches, we are committed to our own personal and professional development as we simultaneously take a stand for the personal development of our clients.

IMPACT THROUGH BOLD LEADERSHIP- Coaching leaders to have a profound impact on every community they touch AND  playing a prominent role in the coaching industry by actively leading by example.

INTIMACY- Building an unprecedented level of trust with our clients.

INNOVATION- Developing and delivering the most leading edge and powerful approaches to business success, life transformation and executive coaching.

GENEROSITY- Giving whatever we can to our clients exactly when they need it the most.

Life was pretty messy for me; business was down, massive debt, a personal relationship that just wasn’t working. Because of this coaching program and writing in my journal every day, literally everything in my life has changed. It’s amazing how much one person can accomplish with a focused, powerful... read more

- Pat Bocchicchio

Get a Taste of the Frame of Mind Coaching Experience

Are you ready for change?