Changing the Way Leaders Think
Our clients look unstoppable. CEOs. Founders. Innovators. On the outside they are thriving. On the inside the pressure builds. The brain will not quit. Relationships strain. Restlessness creeps in.
Frame of Mind Coaching® exists to shift what is really running the show - your thinking. We work with sharp, relentless achievers who want more than tactics. We read between the lines, shed a light on the beliefs creating friction, and help you trade them up. The result is clarity, calm, conviction, and the ease, peace, exhilaration, fulfillment, and joy that follows.
We do not coach behavior. We coach the whole person. Through daily journaling and bold, intimate ongoing conversations, we catch the patterns most people miss and show you how to shift them in real time. It’s that simple. It is that hard. And it changes everything.
Meet Our Founder
Kim Ades, MBA, is an author, speaker, entrepreneur, proud mom of five, and the founder of Frame of Mind Coaching® and JournalEngine® Software. Recognized as a pioneer in leadership coaching and thought mastery, Kim is known for her sharp insight and fearless approach. She reads between the lines, identifies blind spots quickly, and challenges the beliefs that hold leaders back and prevent them from living the life they so desperately crave.
Her path was anything but conventional. After selling her first company (Upward Motion) and briefly joining a traditional coaching firm, she saw a flaw she could not ignore: too much focus on tactics and accountability and not focus enough on the thoughts shaping every outcome. Determined to change the game, she launched Frame of Mind Coaching® in 2004.
Since then, Kim has worked with hundreds of executives, founders, and innovators coaching them to lead with clarity, calm, and conviction and to live with a greater sense of ease, peace, exhilaration, fulfillment, and joy. Her work is intimate, intense, and deeply personal. Because when your thinking changes, everything changes.
The FOM Difference
Fast, intimate coaching that delivers results in real time.
A different Philosophy
At FOM Coaching we go deeper and focus on your thinking, not just your behavior. Your thinking is your leverage point and it drives the way you lead, live, and succeed. We move quickly and swiftly target the source of your pain and frustration with a high level of effectiveness.
A different Process
Our coaching is fast, intimate, and built for individuals who move quickly. With daily journaling and direct conversations, we identify the thinking patterns that wreak havoc on your life and your business and shift them in real time.
A different Platform
JournalEngine® is our private, safe, and secure journaling platform that keeps coaching alive between sessions. You write. We read and respond to each and every single journal. This steady exchange allows us to see what others miss and accelerates real results.
A Different Caliber of Coaches
Our coaches are not here to babysit or hand out tactics. They are seasoned FOM-certified coaches and trained to see what others miss. Each of our coaches brings deep experience as educators, business owners, and leaders who have worked with CEOs, founders, and senior executives across industries.
They know what it means to sit with the most driven people in the room and go straight into the mess: personal struggles that spill into professional life, family business tension, high-stakes HR battles, and difficult strategic decisions. They do not shy away. They meet you where it is raw and complex, and they stand shoulder to shoulder with you through it all.
Our coaching is sharp, compassionate, and unflinchingly real
Why We Use Journaling
Most coaching happens in short bursts. One call, one hour, then silence until the next session. But life does not happen that way. Your thoughts keep running. The stress keeps building. The decisions do not wait.
That is why we created the JournalEngine® platform. It is not homework. It is a window into your mind in real time. Every day you write. Every day we read and respond. We see the patterns you might not notice. We catch the moments when pressure starts to build or old beliefs sneak back in.
It’s private. It’s safe. It’s secure. And it’s powerful.
JournalEngine® keeps the coaching alive between sessions. It keeps us connected. It lets us meet you exactly where you are, the highs, the lows, and everything in between, so you can move faster, go deeper, and finally feel the shift you have been looking for.
